P.O. Box 13206
Austin, Texas 78711-3206
Phone: (512) 477-2066
Fax: (512) 477-1782
|
|
|
Austin, Inc. : Austin American Statesman
January 13, 2006
"Horns can quench thirst with bottle of their own"
Talk about timing: Less than a week after the University of Texas football team won the national championship in the Rose Bowl, the marketers of Texas Crystal Water announced they now sell Longhorn Water.
It wasn't a quickie deal, though. Austin-based TexStar Marketing Inc., the company behind Texas Crystal Water, initiated negotiations 11 months ago with the university's Office of Trademark Licensing.
Marta Mattox, wife of former Texas Attorney General Jim Mattox, owns TexStar.
The licensing office has deals with about 450 companies, says Craig Westemeier, its director. Licensees pay the university a royalty equal to 8 percent of the wholesale price of the product.
Longhorn Water, bottled from the same undisclosed Central Texas aquifer as Texas Crystal, is on sale at the new Longhorn Store at Austin-Bergstrom International Airport and various grocery stores and restaurants.
|
|
|
|
|
"Longhorn" Water Flows to Austin Market
in Time for National Championship Celebrations!
January 12, 2006
Austin, TX. Just like the Texas Longhorns put out the fire in the USC Trojans, "Longhorn" bottled water has arrived to quench the thirst of celebrating UT-Austin fans.
"Talk about living a dream," said Marta Mattox, owner of TexStar Marketing, Inc., the company that built the brand "Texas Crystal Water." The company is approved to promote, sell, and distribute Longhorn Water. "It was a long process working with the Collegiate Licensing Company. The water is now available in Austin at Central Markets, University Co-op, Scholz's, Trianon: The Coffee Place, Wheatsville Co-op, among others. Labatt Foods is distributing state-wide. For traveling UT fans, the bottled water is available at the new Longhorn Store at Austin-Bergstrom International Airport which just opened before Christmas," said Mattox.
Read the complete story...
|
|
|
|
|
|
