Texas Crystal Water :: It's Like Texas in a Bottle

The Company & Its Founder
Custom Label Samples

Horns can quench thirst with bottle of their own
Austin-American Statesman, 1/13/2006

  P.O. Box 13206
  Austin, Texas 78711-3206
  Phone: (512) 477-2066
  Fax: (512) 477-1782
  marta@texascrystal.com


	Austin, Inc. : Austin American Statesman January 13, 2006 "Horns can quench thirst with bottle of their own" Talk about timing: Less than a week after the University of Texas football team won the national championship in the Rose Bowl, the marketers of Texas Crystal Water announced they now sell Longhorn Water. It wasn't a quickie deal, though. Austin-based TexStar Marketing Inc., the company behind Texas Crystal Water, initiated negotiations 11 months ago with the university's Office of Trademark Licensing. Marta Mattox, wife of former Texas Attorney General Jim Mattox, owns TexStar. The licensing office has deals with about 450 companies, says Craig Westemeier, its director. Licensees pay the university a royalty equal to 8 percent of the wholesale price of the product. Longhorn Water, bottled from the same undisclosed Central Texas aquifer as Texas Crystal, is on sale at the new Longhorn Store at Austin-Bergstrom International Airport and various grocery stores and restaurants.


	"Longhorn" Water Flows to Austin Market in Time for National Championship Celebrations! January 12, 2006 Austin, TX. Just like the Texas Longhorns put out the fire in the USC Trojans, "Longhorn" bottled water has arrived to quench the thirst of celebrating UT-Austin fans. "Talk about living a dream," said Marta Mattox, owner of TexStar Marketing, Inc., the company that built the brand "Texas Crystal Water." The company is approved to promote, sell, and distribute Longhorn Water. "It was a long process working with the Collegiate Licensing Company. The water is now available in Austin at Central Markets, University Co-op, Scholz's, Trianon: The Coffee Place, Wheatsville Co-op, among others. Labatt Foods is distributing state-wide. For traveling UT fans, the bottled water is available at the new Longhorn Store at Austin-Bergstrom International Airport which just opened before Christmas," said Mattox. Read the complete story...


	San Antonio Express-News April 20, 2001 "I think it's patently unfair to tax a necessary food product which bottled water has been considered to date," said Marta Mattox, chief executive officer of Austin-based TexStar Marketing Inc., which develops and markets Texas Crystal Spring Water. "I would say it should be a wakeup call to consumers. Today they're taxing clean water. What are they going to tax next? Clean air?" Note: The 5 cent a bottle surcharge was dropped.


	The Avail, Center for Women's Business Enterprises May, 2000 "With the bottled water business being the fastest growing segment of the beverage industry and competition high, Texas Crystal Natural Spring Water, shines. Texas Crystal, an Austin-based company , operates from its warehouse in a redevelopment zone in East Austin...Texas Crystal is a certified woman-owned business and is registered with the State of Texas as a Historically Underutilized Business (HUB)".


	Austin Business Journal July 9-15, 1999 Texas Crystal lands contracts Texas Crystal, an Austin-based distributor of bottled natural spring water, has landed a five-year contract with the Austin-Bergstrom International Airport and Run-Tex. The company also has exclusive contracts with the Austin Convention Center, Palmer Auditorium and the City Coliseum. No value was available for any of the deals."


	Weekly Business Review, Austin American-Statesman March 29, 1997 "One of the newest contestants in the water wars is Austin-based Texas Crystal, whose clear, plastic bottles sport a distinctive Texas logo�'We were new in the water business,' says Marta Mattox, president of Texas Crystal. 'We decided to start small'...Mattox's plan was to carve a niche in the bottled water business by offering a product that was 100 percent Texan".


	Austin Business Journal March 28-April 3. 1997 "Austin-based Whole Foods Market has decided to go with a local company, Texas Crystal, for its private label bottled water in the company's 11-store Southwest region. Lynea Schultz-Ela, director of purchasing for the region, says Texas Crystal was chosen after in-house quality and taste tests".


	Business & Personal Technology, Austin American-Statesman May 25, 1996 "Companies have to reveal their source of water and are prohibited from using certain words -- such as mountain, mineral and purified -- to describe their products unless they meet certain standards...Texas Crystal is a brand of bottled water at Whole Foods. The label states the water is from 'Indian Springs, Franklin County, TX.' The International Bottled Water Association, along with a number of corporations, drew up the new regulations in order to bring some conformity to the industry and stop companies from deceiving consumers".


Home Page \| The Source \| The Process \| News \| Purchasing \| Custom Labeling \| Events

© Copyright 2005 Texas Crystal Water Company | All Rights Reserved. | Designed & Hosted by Eclipsing Technologies | eclipsing.com

04512